
Starting an online store in India involves several steps, from business registration to setting up your eCommerce website and handling logistics. Here's a detailed step-by-step guide:
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1. Choose a Product or Niche
Decide what you want to sell: physical products, digital goods, or services.
Validate demand and analyze competitors.
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2. Register Your Business
Business Structure: Choose a suitable structure (Sole Proprietorship, Partnership, LLP, Pvt Ltd).
Registration: Register with the Ministry of Corporate Affairs (MCA) or your local authority.
PAN & TAN: Get a Permanent Account Number (PAN) and Tax Deduction and Collection Account Number (TAN).
GST Registration: Mandatory if turnover exceeds ₹40 lakhs (₹20 lakhs for services) or if selling interstate.
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3. Open a Business Bank Account
Open a current account in your business name for transactions.
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4. Choose a Platform to Build Your Store
You have two options:
a) Hosted Platforms (No coding)
Examples: Shopify, Wix, Instamojo, Dukaan, Zoho Commerce
Pros: Easy to use, built-in tools
Cons: Monthly subscription fees
b) Self-hosted Platforms (More control)
Use WordPress + WooCommerce, Magento, or OpenCart
Requires hosting (e.g., Bluehost, Hostinger) and a domain
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5. Get a Domain Name & Hosting
Choose a domain name relevant to your brand (e.g., www.yourstore.in)
Buy hosting if using self-hosted platforms
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6. Set Up Payment Gateway
To accept online payments:
Popular options: Razorpay, Paytm, Instamojo, Cashfree, CCAvenue
Required docs: Business registration, PAN, bank account, website privacy policy/terms
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7. Plan Logistics & Shipping
Partner with logistics providers: Shiprocket, Delhivery, India Post, DTDC
Decide return/refund policy
Manage inventory and packaging
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8. Add Products & Content
High-quality images
Product descriptions, pricing, stock info
SEO-optimized content (title, meta description)
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9. Market Your Store
Use digital marketing: Google Ads, Facebook Ads, Instagram, SEO
Create social media profiles
Offer discounts or referral programs
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10. Track and Optimize
Use tools like Google Analytics, Facebook Pixel
Monitor traffic, conversions, abandoned carts
Adjust based on performance
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